Costs of Advertising on Facebook - Facebook Adverts - You tell Facebook how much you want to spend on advertising. Then we'll try to get you as many results as possible for that amount. If you want to spend $5 a week, you can. If you want to spend $50,000 a week, you can do that too.
Note: Some types of advanced ads require a minimum amount of spend to work. You'll be notified of this while creating them.
WHEN SHOULD YOU START ADVERTISING ON FACEBOOK?
The basics of cost
There are two ways to define cost:
- Overall amount spent
- Cost of each result you get
You control your overall amount spent through your budget. You control your cost per result through your bid strategy. (If you're not sure what to bid, we can automatically bid for you with the intent of spending your budget evenly throughout your ad's run time.) In addition, we offer other ways to ensure you spend no more than you want to:
- Campaign spending limit. Set a maximum amount you're willing to spend on a given advertising campaign.
- Account spending limit. Set a maximum amount you're willing to spend across all the campaigns you're running.
What you get from Facebook ads
There are two primary things you get from a Facebook ad:
- The ability to reach a certain number and type of people.
- As many of the results you care about (as expressed by the type of boost/promotion you choose on your Page or the optimization event choice you make in ad set creation) as possible from those people.
During and after your campaign, we'll send you notifications about the performance of your ad. You can also view your results on the Insights tab of your Page (if you create the ad from your Page), or in Ads Manager. We recommend viewing your results during and after your campaign. In addition to helping you understand what you got from your ad, it can also help you make adjustments to hit your performance goals.
If we're not able to get you the result you care about within the constraints of your budget, target and bid strategy, we'll stop delivering your ad. You won't get charged unless we're getting you results.
Where to buy Facebook ads
There are two interfaces for buying Facebook ads:
- Your Page. This is the simplest way to buy ads, but lacks some customization options Ads Manager has. You can do it on a mobile device, a computer or the Pages Manager app.
- Ads Manager. This interface guides you through the creation of a campaign. It's available on computers and as a mobile app.
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